Affi Hocker von Giulio Iacchetti für InternoItalienischeo

Italian design brand Internoitaliano was founded in Milan in 2012 by Italian industrial designer Giulio Iacchetti. Central to Internoitaliano’s way of working is its strong network of designers, artisans, and craftspeople; indeed, the brand likes to call itself a “fabbrica diffusa”—a factory network—and refers to its products as a 50/50 collaboration between the designer and the artisan. In this sense, Internoitaliano very much follows in the footsteps of the Made in Italy movement and the reputation for impeccable quality of the Italian artisanal and craft traditions.

Internoitaliano’s aesthetic identity is derived from the natural beauty of the high-quality natural materials and a refined, contemporary design sensibility. The focus is on quality and durability rather than specific trends; Internoitaliano pieces are remarkably versatile, “worlds apart from the self-aggrandizing nature that often characterizes contemporary design,” as Iacchetti says. Pieces like the Cave and Gioi (2017) terracotta outdoor setting designed by Mario Scairato for Internoitaliano are evidence of a willingness to experiment with unexpected uses of traditional materials—and the result is a contemporary sophistication that retains a sense of warmth and history. The Rolo Folding Seat (2015) demonstrates the brand’s engineering chops and outside-the-box thinking; this outdoor chair riffs of a classic director’s chair but adds a sun and wind shelter in the form of a pitched canvas roof. Internoitaliano also has a particular specialization in impeccable woodwork and pieces like the Affi Stool (2015) by Giulio Iacchetti feel like a contemporary update of the best aspects of mid-century Scandinavian design.

Internoitaliano has firmly established itself on the international design scene, and has exhibited at the Triennale Design Museum (2014, 2016), Fuorisalone at Brera Design District (2014, 2015, 2016, 2017, 2018), Maison & Objet (2015, 2016), and D’Days at Le Cube Rouge in Paris (2015), to name just a few. In 2014, the Orte set of polished metal gardening tools was awarded the Wallpaper Design Award.